by Dennis W. Tafoya : Managing Organizational Crisis and Brand Trauma

ISBN : #3319607251 | Date : 2017-08-24

Description :

PDF-ccbea | This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.  Brand trauma puts an organization’s credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis’ poor management reassess their relationship with the organization.  The Deepwater Horizon oil spill, police harassment, Volkswagen’s tampering with po… Managing Organizational Crisis and Brand Trauma

Managing Organizational Crisis and Brand Trauma by by Dennis W. Tafoya

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